Indian ethnic wear has gained prominence over the past few decades because of its burgeoning demand. India, known to be an amalgam of rich heritage and culture, has given wings to young designers and fashionistas to explore a plethora of conventional designs with a traditional twist. Enhancing the appeal of the wearer, attires like salwar kameez, sarees, lehenga choli, and kurtis immaculate colours, patterns and finishes. Be it any occasion, festival or ritual, you are sure to up your style quotient by donning intricately crafted ethnic wear.
Also, because of the numerous advantages and convenience of shopping from anywhere and anytime, a lot of people prefer using the web instead of the conventional shopping method these days. One of the reasons, being able to shop at better rates and great offers. IndiaRush is one such online store which brings the best of both the worlds of ethnic wear and online shopping to your doorstep. The store has a huge collection of designer and casual sarees, bollywood replicas, bridal wears, lehengas, kurti’s, fusion wear and salwar suits. Not just that, it also provides you with an option of buying accessories and footwear matching the outfit of your choice.
The website is user friendly and administers an excellent shopping experience by giving you an option to choose and shop exactly what you are looking for. Not only can you shop by your choice of fabric, style and occasion, but also by the kind of work and embroidery. Now this is something I personally have not seen in other websites.
You would find the latest trends in ethnic and designer wear, even bettered with the fact that at IndiaRush everything is available at an affordable price, so you can now look your traditional best without worrying about spending a fortune. Backed up with on-time home delivery, this fashion stop is on its way to becoming a new front for individuals who work free of big brandings to provide you with work so customised and creative, that you leave home with the exact definition of “custom made dresses” tailored to meet your needs.
So whether you are looking to create a vivid and unique style statement or you are looking to dress yourself up for the big occasion, this is the spot to be. Far away from the ever murkier fashion online stores, where one has to scramble through zillions of items before you ever get a glimpse of the dress. IndiaRush provides a much needed respite.
Visit the website http://indiarush.com/about-us/, go through the memos, choose your style, choose your embroidery, and trust the team handle the rest of it.
Concept, Styling, Hair & Make-Up, Modelling: Smita Roy Majumder
Photography: Chetan Agasthya Photography